Oscar Casasola
B.S. Finance, B.S. Marketing, M.S. Management
University of Maryland, College Park
⬇️ View My Work ⬇️
OC RACING LLC
Founder/Owner | Dec. 2020 - Present
Total video views
30,500,000+
Total followers
120,000+
Website visits
1,000,000+
Unique Partnerships
35+
Proudly worked with:
Click and see it all for yourself!
YouTube
Over 30,000,000+ total views and 120,000+ total subscribers. A total of 350+ high quality videos.
Website
Tens of thousands of monthly unique visits. Providing high quality reviews, buyers guides and much more.
TikTok
Mastering the art of short-form video content with 25,000 total followers and millions in views.
A collection of hundreds of high quality digital graphics, short form videos, and more.
My Arsenal:
NASCAR
May 2023 - Present
RESPONSIBILITIES
eNASCAR Coca-Cola iRacing Series
Created diverse visual content: Designed graphics, assets, and race highlight videos, including race schedules, event digital content, marketing materials, T-shirts, partnership logos, and infographics.
Enhanced brand engagement: Produced high-quality visuals and promotional materials, boosting fan engagement, merchandise sales, and brand visibility.
eNASCAR Social Marketing
Enhanced eNASCAR social media presence: Assisted in creating engaging assets and content, significantly contributing to follower engagement and brand awareness across various social platforms.
Developed diverse marketing materials: Produced tune-in graphics, short-form videos, long-form race highlights, and other marketing assets, attracting and retaining a growing audience.
Partnership Management
Developed partnership packages: Created comprehensive slide decks and proposals to attract season and race sponsors, successfully gaining support for NASCAR events.
Crafted tailored content: Designed partnership content for major brands such as Wendy’s, Logitech, DoorDash, and Golden Corral, enhancing sponsor relationships and brand integration.
⬇️ See it in Action! All work is my own ⬇️
Full Race Highlights
All eNASCAR Coca-Cola iRacing Series race highlight videos posted on the official NASCAR YouTube channel have been fully edited by myself.
Find many more here.
Finale Recap Video
2023 eNASCAR iRacing Series finale, hosted live at the NASCAR Hall of Fame in Charlotte, NC. Fully filmed, edited, and produced by Oscar Casasola.
FOX Sports University
Jan. - May 2022/2023
Developed an integrated marketing campaign to expand viewership and retention of Big Ten media and live sports.
Worked with 1 colleague to deliver an in-depth market analysis, on/off-air promotions, & communications strategy.
View the final winning presentation here!
FOX Sports U & BIG10 Network
FOX Sports and iRacing.com to promote NASCAR iRacing on FS1 and the FOX Sports App.
Created 25+ graphics, videos, mockups, and storyboards to deliver a winning marketing campaign out of 7 teams
View the final winning presentation here!
FOX Sports U x iRacing Simulations
Mockups
20+
Video Trailers
3
Total Presentations
1st Place Winner
2x
2
Redefining Speed Trailer
Inside Big10 Trailer
SimSpots.com
Founder/Owner | March. 2022 - Present
What is SimSpots.com?
SimSpots.com is an affiliate website that finds daily deals on sim racing, pc, and gaming hardware. With zero ads and being completely free to use, this website scours the internet to find the best discounted hardware for sim racing enthusiasts to save on their favorite gear.
Always free to use.
Never any ads.
Only the Best Deals. Every. Single. Day.
University of Maryland
August 2020 - Present
STUDENT LEADERSHIP
Smith Undergraduate Student Association (SUSA)
Executive Board Member: Collaborated with 10 board members to develop meaningful initiatives for Smith students.
Vice President of Marketing: Directed a marketing committee of 5 students, resulting in a 479% increase in account reach, 36.3% increase in account engagement, and 22.9% growth in followers during the spring semester.
Student Alumni Leadership Council (SALC)
Marketing & Communications Chair of Creative Design: Led the rebranding of SALC's social and digital presence, enhancing visibility and engagement with alumni and students. Coordinated with team members to implement new branding strategies across various platforms.
Developed diverse marketing materials: Produced high-quality event flyers, graphics, and videos, effectively promoting events and initiatives. Collaborated with other committees to ensure consistent messaging and branding across all communications.
Undergraduate TA: BMGT 289J
Worked with Clinical Professor Mark H. Wellman for BMGT 289J: Exploring Leadership, assisting in course delivery, content refinement, and the development of teaching materials. Played a key role in shaping the course curriculum to enhance student engagement and learning outcomes.
Provided detailed feedback and personalized guidance to over 100 freshmen, sophomores, and juniors, supporting their academic development and understanding of leadership principles. Facilitated group discussions, and assisted students in applying theoretical concepts to real-world scenarios.
B.S. Finance
Education
Completed May 2024
B.S. Marketing
Completed May 2024
M.S. Management
Expected May 2025
3.70
Grad. GPA
3x
Deans List
154
Credits
SimShield.com
Founder/Owner | March 2024 - Present
My first ever physical product business.
Designed in the United States, made in China, sold worldwide.
What is SimShield?
SimShield is an innovative wheel cover designed specifically for sim racing peripherals. Made from a stretchy elastic material, this wheel cover perfectly fits all size and shapes of sim racing wheels, ensuring maximum protection and a sleek look when not in use.
Retails for $26.99
Free world wide shipping
Your Wheel’s Best Ally.
Packaging & Branding
SimShield’s brand identity needed to convey trust, professionalism, and minimalism. I achieved this by ensuring a consistent brand theme across the website, packaging, marketing materials, and more.
✅ Custom branded packaging materials
✅ Custom branded instructions manual
Entirely designed by Oscar Casasola.
Available on Amazon
SimShield is now sold on Amazon and applicable for Prime Benefits in the United States, Canada, and Mexico
✅ Fulfilled By Amazon
✅ Free Available Returns
Owned by Oscar Casasola
More is always on the horizon.
Connect with me on LinkedIn!